Frequently Asked Questions

I can barely manage to turn my computer on – much less design and look after a web site. How much do I need to know about computers and the Internet to have my own website?

Answer: Many of our clients have little or no computer knowledge, while others are quite experienced. Our web site packages are designed to make it easy for you to maintain an effective internet presence. If you can turn on your computer, connect to the Internet, and manage your e-mail, you’re all set. We take care of the rest for you, from planning and designing your site to helping draw traffic to you.


What are META Tags? Why do I need them?

Answer: META Tags are snippets of html code (the underlying programming language behind what you see in your browser window). META Tags tell search engines how and where to list your web site so that people are able to find you when they do a search. META Tags can be optimized so that your page has a better chance of getting a high ranking (listing near the beginning) on each search engine. This is an important goal, since statistics show that most people only bother to view the first 20 or 30 results for any search performed.


What is a “domain”, and why do I need one?

Answer: A domain is an address which is used to locate your web site through a web browser. It is your “dot com” address, and can be customized with your business name. There are two types of web site addresses; domain addresses and sub-domain addresses. A sub-domain is a folder residing on a domain address, and a domain is an address unto itself. For instance, www.whoopie.com/debbie (folder “debbie”, residing on domain www.whoopie.com ) is a sub-domain, and www.debbie.com is a domain. 

We believe that it is in our customer’s best interests that we secure a domain for them.  With a domain, your web site address will never change, regardless of where your site may be hosted at any given time. This is very important, since a lot of effort goes into developing search engine listings, which would be invalid in the event that your web site address should change. Domains are also easier to give to people, and they look more professional on your business cards and advertising materials. For these reasons, domain registration is included in all of our complete web site packages.


How long does it take to have a web site designed?

Once we have received your photos and information, it generally takes from 2 weeks to one month to complete your web site. We can usually complete a web site within a pre-designated timeline. This timeline is affected by how well organized our clients are. Delays occur when we are given outdated information and photos, or when clients change their minds about a graphics scheme or site layout after initially approving it, since this requires redoing much of the work already completed. The most expedient web sites are those where the client provides us with a concise information package, and refrains from e-mailing us several times a day for progress reports, since answering e-mails takes away from our “design time”.


How does my site get listed on the search engines like Yahoo and Altavista?

At Moore Designs, we do our best to ensure that our clients get the best search engine promotion available, once your site is completed. We use our experience and expertise to optimize the html code for each page in your site, using Meta Tags (see above) and key words embedded strategically throughout your text. These tricks of the trade help your site to get listed or ranked as high as possible on as many search engines as allow free submissions.

There are some limitations, however, to what we can do. Many search engines now require “pay for placement”. Yahoo currently charges $400 USD per year to list commercial sites, and many of the other major search engines are following suit. Some require that you “bid” on keywords, and when a visitor finds your web site via that search engine’s link, you are charged a fee, based on your bid – say 10 cents. We believe that this trend is due to failing banner advertising revenues. The search engines used to be funded solely with banner advertising revenues. Now that that stream has all but dried up, they are looking for other sources of income, to the very people who are listed on their indices.

We at Moore Designs are in the fortunate position of being the owners of several very large and popular pet-related web directories; Pet Net, Pet Net USA, Pet Net Canada, Dogs Central, The Horse Site, Cats Central and others. These web sites have been in existence for more than 7 years, and currently receive in excess of 5 million unique visitors per month. Through strategic placement of listings, banners, editorials, contests, sponsorships, articles and links, we are able to direct this very targeted traffic to our customer’s web sites.

Of course, there are no guarantees with web site traffic. We do promise, however, to do our best for you, within the limitations that currently exist on the internet today.


I want to be able to make changes to my own web site. Is this possible with your design packages?

Absolutely! We encourage our clients to get involved with their web sites, and we offer some great tools that make it easy to do. For beginners, we have a great program called “moorenews”. This nifty little program allows you to make instant changes to announcements, news and other similar information by clicking a button, typing in the text, entering your password and pressing a submit button. Easy as pie! For more adventurous clients, we offer “Frontpage Extensions” which allow you to make changes to your site using Microsoft’s Frontpage web site design program, available at most computer software stores and online. The program is fairly easy to use for intermediate to advanced computer users, but we will certainly help you learn the ropes by giving you an online tutorial session via instant messenger. These features can be added to your web site package for a modest additional fee.

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